About 90 Degree Benefits

90 Degree Benefits is a leading employee health benefits resource group with over 40 years of experience in the healthcare industry. Through a combination of the highest quality claims administration, plan consultation and management, actuarial risk management, and legal technical expertise, 90 Degree Benefits designs and administers health benefit plans for employers and municipalities throughout the country. By creating innovative ideas like Proactive Reference Based Pricing plan designs, cost-containment strategies like Rx Watchdog and Medical Helpline, Direct Primary Care Services, and a best in class Benefit Administration System EASI, 90 Degree Benefits provides a benefits experience unlike anything else in the healthcare industry.

Robyn M. Jacobson

Chief Executive Officer

Robyn Jacobson is the Chief Executive Officer of 90 Degree Benefits, a multifaceted benefit solution provider, focused on the design and administration of innovative benefit health plans for self-insured employers and municipalities throughout the country. With a focus on compliance, Jacobson leads 90 Degree Benefits to push industry standards while providing exceptional analytic and creative solutions to employers.

As a leader in the self-funded industry, she has taken an active role in state & national policy issues. Her main focus and passion is to bring healthcare transparency and health literacy to the forefront. Jacobson served as Chairman of the Society of Professional Benefit Administrators (SPBA) and was President of the Texas Association of Benefit Administrators (TABA) for two terms. In 2012, she was appointed by the Governor of Texas to serve on the Texas Institute of Healthcare Quality & Efficiency for its four year tenure. She also served on the Board of Directors of the Texas Association of Business for 3 years and still serves on its Health Committee, which sets out the legislative policy for employers in Texas. In 2007, the passage of a landmark bill requiring loss experience disclosure (Texas HB2015) was the direct result of a six-year legislative effort led by Jacobson and is considered by many to exemplify how transparency can lead to a free market in healthcare. She is often sought after to speak on health literacy, transparency and innovative, value-based benefit strategies for employers and industry groups.

Eugene J. Rodgers, Jr.


As President of the 90 Degree Benefits, Rodgers is responsible for driving organizational performance. He worked closely with 90 Degree Benefits on a variety of projects before joining the company full-time as President in 2017. Since officially joining the team, he has become a conduit of communication between the broker community and the 90 Degree Benefits sales team.

Rodgers utilizes his wide breadth of knowledge across various industries and signature traits of integrity, passion, commitment, results, and out-of-the-box creativity to tactfully lead sales efforts and successfully create lasting relationships.

With an impressive 25-year track record as a seasoned executive, Rodgers upholds the 90 Degree Benefits standards of expertise and accessibility, eagerly sharing his knowledge and unrelenting desire to provide exceptional service and health benefits for 90 Degree Benefits clients and partners.